Saturday, April 01, 2006

Why advertising sucks in India these days

If you have had a chance to see a few ads on TV these days, you will be enjoying this article. It is written by an ad-Man himself, from Ogilvy & Mather (the people who make hutch and Bajaj Pulsar's-"definitely male" ads).

Its about the lack of creativity used in advertisement, a field which calls for creativity in the first place.

Have look if this interests you.

Link:
http://economictimes.indiatimes.com/articleshow/1432313.cms

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